SUI GENERIS BRANDING

Sui Generis is a jewelry brand based in Southern California. They specialize in natural stones mixed with gorgeous gold chain jewelry. The logo mark with lowercase initials “sg” are interwoven within a chain icon to pair well the beautiful product photography.

The wordmark has both a wispy, Art Nouveau and strong Greek/Roman serif column look; this has significance for the brand because each product named after Greek mythology and many products are draped like loose stola or toga garments.