NATIONAL GEOGRAPHIC
The National Geographic project has proven to be a particularly exhilarating endeavor. Our team was tasked with the development of packaging across three distinct tiers: children's toys, STEM kits, and adult products. This undertaking represented a substantial effort, marked by the involvement of numerous stakeholders throughout the process.
Our primary objective was to craft a versatile packaging system, affording licensees the flexibility to adapt it to their specific requirements while upholding a robust brand presence. This was achieved through the utilization of eco-friendly, sustainable papers, underscoring National Geographic's commitment to environmental preservation. Central to our mission was the pledge that a portion of the proceeds from each sale would be dedicated to initiatives supporting the protection of our planet's ecosystems and the preservation of wildlife for the benefit of future generations.
This project held profound personal significance for me, and I am deeply honored to have played a role in its successful execution.
Nat Geo Kids
In the process of developing the branding for the children's segment, our efforts encompassed a broad spectrum of creative directions, drawing upon the valuable contributions of a multitude of exceptionally talented individuals. Ultimately, we arrived at a decision to leverage the stunning and iconic photography synonymous with the National Geographic brand as a focal point for our packaging.
Recognizing the need to infuse an element of lightheartedness and playfulness into the design, we introduced imaginative graphic elements and patterns. These elements allow our vendors to craft unique, product-specific scenes within the packaging. The segmentation of our offerings into three distinct tiers - Animals, Science, and an additional category - presented an opportunity to incorporate engaging typography and copy through the incorporation of speech and thought bubbles, further enhancing the visual appeal and narrative dimension of our designs.